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Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational

Photo by: AdWeek

During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued. Since joining Instacart around a year and a half...

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