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Playboy Denim Wants to Put the Bunny on Your Booty

Photo by: Adweek

The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans. While Playboy has lent its name to a range of products throughout its 70-year history, including jewelry, shoes, robes and, of course, a captain's hat, Playboy Denim marks the brand's "first owned and operated" line of jeans. Styles for men and...

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