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Opinion
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Brave Commerce Podcast: Building Value in an Ever-Evolving Digital Landscape
Source: AdWeekDuring this episode of BRAVE COMMERCE, Andy Markowitz, vp of Digital Retention and Acquisition Marketing at the New York Mets, highlights the importan... Read More
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The Speed of Culture Podcast: Redefining Consumer Engagement and Brand Building
Source: AdweekTodd Kaplan, chief marketing officer of Pepsi at PepsiCo, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcas... Read More
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Game Show Network and Sony Pictures Make Programming a Win-Win in Upfront
Source: AdWeekThe Game Show Network wants to make everyone a winner this upfront season. Today, GSN and Sony Pictures Television announce offerings for their second... Read More
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Consumer Cellular Overhauls Its Agency Roster, Awarding $50M to Brainlabs
Source: AdWeekAfter a ten-week long review, Consumer Cellular awarded its $50 million retail media, paid search and paid shopping business to the full-service, inde... Read More
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What Utah’s New Social Media Law Means for Marketers
Source: AdWeekUtah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov. Spencer J. ... Read More
BREAKING
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Nike Created a Pirate Radio Station to Pay Homage to Underground Music for Air Max Day
Source: AdweekNike Air Max Day launched in 2014, long after the sneaker had become a staple of grime and hip-hop scenes from the late '80s well into the 2000s. Thou... Read More
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Let’s Talk About Brand Podcast: Thought Leadership With Katie McKiever
Source: AdWeekThought leadership. We've all heard the term. But what exactly does it mean, and who can it benefit? Katie McKiever, social media and personal brand c... Read More
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This Calvin Klein Homage Campaign Celebrates Transgender Men
Source: AdWeekCalvin Klein's 1990s ads are some of the most iconic images in fashion. Three decades later, an homage to those classic ads puts transgender men front... Read More
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Champions of Change: Leveling the Playing Field With Ally’s Andrea Brimmer
Source: AdweekIn the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer. There are br... Read More
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Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny
Source: AdWeekOne of the most ubiquitous pieces of ad tech is under the scrutiny of federal regulators. The FTC recently published a deep dive into pixels and their... Read More
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Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban
Source: AdWeekTwitter reopened shop for its political advertising business nearly two months ago after banning political ads back in 2019, stating concerns over the... Read More
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TheSkimm Launches In-House Creative Agency, SKM Labs
Source: AdWeekAfter more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands l... Read More
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